SA Business Hub - We take pride in offering the most practical and effective small business tools, knowledge, resources and coaching for you to lead your business to success!    
Not logged in  |  Click to login

Powered By: Crafty Syntax

HomeForumHR & PerformanceE-CommerceStart-UpAccounts & FinanceClassfiedsOpportunities
Business FormsLeadershipMarketing & SalesBEEBusiness ServicesLive Events Calendar
Join us on Facebook!Follow us on Twitter!Follow us on LinkedIn
Join2 Minute Tour
Virtual entrepreneur package

This package includes the comprehensive transaction support service package as well as the virtual office services and website design and hosting services. The package has an initial fee of R8000 and a monthly fee of R1000 per month for the first 6 m...

More detail...

Power thinking how that way you think can change the way you lead

Power Thinking offers the information required to evaluate current thinking proficiencies, determine areas for improvement


More detail...


Posted: 2006-09-15 / Author: Sharon Odom Fling

Integrating Your Online And Offline Marketing

Integrating Your Online And Offline Marketing: There are many businesses that seem to have split in half. They have their traditional brick and mortar location, which relies on their traditional advertising and marketing strategies. Then, they have their online location, which operates based on an entirely different set of assumptions and strategies.

The fact that this has happened is understandable. The newer technology of the internet can seem radically different from traditional ways of doing business. Adopting new technology can invariably lead to some level of disconnect with other aspects of an endeavor and its routines.

Some people have gone so far as to intentionally create this division. They see their storefront as a means of doing business with one set of clients, and their website as a means of reaching another.

That approach, however, falls far short of being successful, and should be abandoned as soon as possible, whether it was intentionally implemented or was an accidental outgrowth of the way things “unfolded.” That’s because the distinction between those two groups of customers is becoming increasingly artificial.

The same person who may walk by a storefront this afternoon may very well be surfing the internet tonight. More and more people are relying on the internet to find information and places to spend their money on the products they need.

Demographically, those who use the internet do tend to be a little younger and tech savvy than those who don’t, but the overlap between “net customers” and “walk ins” is growing so rapidly the division no longer makes a great deal of sense.

As such, it is important for companies to understand that they can and should integrate their online and offline marketing strategies to work with one another in a mutually reinforcing way. There are specific tricks on both sides of the equation, of course, but in the bigger picture, marketing is marketing and one’s overall strategy should reflect that fact.

Does your business have on online presence? If so, is it successfully integrated with your other marketing strategies? Do the two elements feed off one another and work together to improve your bottom line?

If you are like many business operators, you probably answered “no” to those questions. If that is the case, it is time to consult with knowledgeable guides who understand marketing in both the traditional and online senses and who can help you devise a plan to put both aspects of your sales efforts on the same page.

Integrating online and offline marketing isn’t necessarily a complicated proposition. In fact, it can be relatively easy. It’s also effective. By combining the two elements into one seamless strategy, a business can obtain results that dwarf previous fragmented efforts.

About the Author: Sharon Odom Fling is the author of "How To Promote Your Local Business On the Internet" and creator of GeoLocal Marketing Center, which focuses exclusively on internet marketing for small local business. visit

Top of page

SA Business Hub

Coaching    HR & Performance    E-commerce    Start-up    Innovation    Accounts & Finance    Marketing & Sales    Leadership    Business Forms    

Call Us on 0861bushub(0861287482)
© 2005 - 2019 SABusinessHub (Pty) Ltd. All Rights Reserved.