Revolutionary Red Espresso - ground breaking or damp squid?
Following a recent article in the Cape Town Business News reporting the creation of a revolutionary new beverage called Red Espresso. The idea is that instead of using the traditional recipe of extra strong coffee, Red Espresso will be made from super strong Rooibos tea.
Now as bit a coffee and tea drinker myself I'm thinking that I drink espresso when I need a bit of a boost and tea - specifically Rooibos, when relaxing. Will the Red Espresso be extra relaxing? Further more the question beckons, is the next step to create an super relaxing version of the popular Red Bull?
As an entrepreneur I congratulate the folks who cam up with this one as it really is something that few others have thought of and no-one yet brought to market. As a Coffee and tea drinker I have to suggest a bit of cautious optimism, just because your market research suggest that consumers think its a great idea, does not mean its going to be flying off the shelf. Either way - the best of luck to.
I sincerely hope that my pessimism comes back to haunt me on this one.
Full story here
2 Comments:
Have you tried a red espresso or a red cappuccino?
red espresso is the healthy alternative to coffee.
although you get more of a health kick rather than a caffiene kick, the response to red espresso has been amazing!
there are many people who are sensitive to caffeine or dont even like the taste of coffee. there are even more people who want a fix, but cant face drinking another cup of coffee. where red espresso works so well is how it brings together two growing trends: cafe culture and Healthy living.
the most popular red drinks are the red cappucinno (a rooibos based cappuccino finished off with a drizzle of honey and cinnamon) and the freshred (a natural ice tea - perfect for summer!)
red espresso is avalaible at all Woolworths cafes, Mugg 'n Beans and your favourite coffee shop.
A retail pack was recently launched at all @home stores and red espresso can be made in espresso machines, plungers, moka pots and filter machines. just like coffee!
check out more info and recipes at: www.redespresso.com
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